Labebe: Play Boly, Imagine Freely
How did our brand start?
Our Labebe's brand founder, Shelly Xu, grew up in a small town in Asia. Her father had been running a toy factory for decades and Shelly assumed she would eventually take over the family business. However, when she returned from studying abroad in the UK, the factory was in crisis. Although the traditional wood industry was struggling to keep up with The Times, her father's old factory was unable to meet customer demand as environmental awareness increased, causing a loss of orders.
Shelly was determined to save the family business. She applied the concept of sustainable environmental protection that she learned during her study abroad to the practice of producing children's toys, and was committed to reducing the impact on the environment in the process of producing and transporting products. Shelly also cooperated with French and Hong Kong designers who shared her passion for creating eco-friendly children's toys. They work day and night to figure out how to create toy brands that meet environmental standards and appeal to children.
Finally, after tireless efforts from Shelly and her design team, a new sustainable, fun, and educational toy brand called Labebe was born. Labebe focused on using natural wood materials such as New Zealand pine and oak, avoiding the use of plastics and harmful chemicals.
This new toy brand was well-received. Parents appreciated Labebe's environmental-friendly concept, while children loved the bright colors and unique designs of the rocking horses. Shelly's business began to grow, and she expanded the brand range to include more wooden products, such as wooden toys, children's furniture and push walkers.
Our brand and Shelly's success did not come overnight. She was once questioned by traditional toy industry practitioners about the necessity of injecting sustainable concepts into children's rocking horses. But Shelly was determined to make her environmental vision a reality. Today, Labebe has become a well-known and respected toy brand in the industry.
Not only has Shelly saved her family's business from crisis, she has also changed the way Asian children's toy market perceptions about environmental-friendly products. Her story has also inspired other female entrepreneurs to follow in her footsteps, giving them the confidence to empower themselves not only in children's toy industry but in other male-dominated industries as well.
What materials do Labebe use?
Labebe focuses on producing wooden toys made from sustainably grown wood and sealed with non-toxic paint or oil. We are highly committed to environmental sustainability, safety standards, and product quality. Our company has joined the Forest Stewardship Council (FSC) and was entitled to use the FSC trademark to sell our wooden toy products. Our registration number is GFA-COC-006994. We use carefully selected sustainable wood types as raw materials for producing toys, including high-quality, breathable New Zealand pine; durable and rot-resistant oak; and stable performance poplar.
Labebe applies eco-friendly materials for production, such as children's water-based paints, organic pigments, and biodegradable plant-based ink. Our company prohibits the use of lead or other heavy metal chemical dyes. Our factory also utilizes wood waste as fuel to provide thermal energy for production. Labebe does not support the production of cheap or mass-produced toys. Our wooden products are durable and can reduce the number of discarded/buried toys.
All Labebe products comply with international safety standards, including ASTM (USA) and EN71 (Europe). Compared to the most common plastic toys, which contain high levels of toxins, wooden toys are generally safer for children. We are aware that parents are becoming more concerned about the danger of high content of lead, bisphenol A, and PVC in popular branded plastic toys, which potentially might be harmful to our children. Our products do not contain any toxic chemical elements, and we are committed to making wooden toys a safer choice.
In addition to its environmental-friendly and safety advantages, Labebe's rich series of toys are also educational and promote imaginative play and problem-solving skills. Our wooden toys are designed with artistic concepts and come with natural textures that can be passed down as family heirlooms.
Labebe values quality over quantity, and our toys provide years of fun. We use easily recyclable, biodegradable, and renewable materials for packaging and try to minimize the use of plastic packaging and bags by replacing them with paperboard, kraft paper, and other paper products.We are highly commendable for its commitment to producing sustainable and safe wooden toys with excellent quality and educational value.
As a parent, we understand that you want the best for your child. You want them to play with toys that are safe, high-quality, and promote healthy development. At the same time, you want to be environmentally responsible and choose toys that are eco-friendly and sustainable. That's where Labebe comes in. Labebe is a children's wooden toy brand that offers a range of beautifully designed toys that are safe, sustainable, and eco-friendly.
High-Quality Wooden Toys
Sustainability and Eco-Friendliness
Artistic Designed Toys
For Children Aged 0-10
Caring for Children Healthy Development